PRIMAVERA wins the 2022 German Sustainability Award
in the Companies category
We have been honored with the 2022 German Sustainability Award in the Companies category. The competition, which is now in its 14th year running, is among the largest of its kind in Europe and had over 1,000 applicants this year. At the DNP (German Sustainability Award) gala event on December 3, 2021, PRIMAVERA was selected for the honor of the Sustainability Award!
PRIMAVERA earned the award for its commitment in the area of biodiversity. Biodiversity is not only firmly anchored in PRIMAVERA’s corporate philosophy, but actually constitutes the focal point of its daily activity, such as through the use of plant ingredients sourced from organic farming or its support of local farmers around the world.
“All our work is based on sustainability. It is our conviction that only a positive interaction of humans with nature bears fruit in the long term.
We see the award, which gives us great pleasure, as a great confirmation of our decades-long commitment.
Our customers have been thanking us for many years with their trust. To us, both are a commitment to the future.”
Ute Leube and Kurt L. Nübling (Founders PRIMAVERA)
At PRIMAVERA, sustainable, fair trade and business practices have been firmly embedded in the core of our brand since the company was founded in 1986. As the jury states in its explanatory memo, the extraordinary dedication to biodiversity can be determined in many aspects.
From the very beginning, the company has focused on the use of certified organic plant ingredients, promoting the expansion of organic farming worldwide, and has been exemplary in living by biodiversity at its company headquarters in the “Naturparadies” (Nature Paradise).
Sustainable & fair from plant to product
The PRIMAVERA product lines, which include both aromatherapy and natural beauty items, primarily use plant ingredients sourced from organic farming or sustainably certified wild harvesting that are grown and harvested in countries of their natural origin.
The network of organic growing partners, mostly small farms and cooperatives, now encompasses 17 partners worldwide. Working closely with them, PRIMAVERA ensures continual expansion of the organically farmed areas, thereby fostering preventive environmental protection.
PRIMAVERA has firmly embedded biodiversity in its corporate philosophy, and even takes things a step further: The company creates awareness beyond its brand universe, with the intention of disseminating knowledge.
It offers a wide variety of seminars, training sessions, and fragrance trips to its organic growing partners. The jury acknowledges PRIMAVERA’s “credible effort in the field of biodiversity” by honoring the company with the 2022 German Sustainability Award for Companies.
Practicing holistic biodiversity
“One of the most important pillars when we founded the company more than 35 years ago was to protect the diversity of nature in the form of organic farming, so that future generations could also benefit from it.
We also make sustainability visible and tangible at our company headquarters in Oy-Mittelberg, Germany. Thus, our five-hectare Naturparadies (Natural Paradise) is home to protected animal and plant species considered to be particularly endangered and therefore worthy of protection.
The PRIMAVERA Naturparadies is home to very rare animal and plant species, where they live and flourish. They include species threatened by extinction that are recorded on the so-called “Red List” of particularly threatened species. Thus, we practice biodiversity responsibly and diligently in our immediate environment.”
Kurt L. Nübling
If you would like to know more about the Naturparadies - our company headquarters - we would like to invite you to visit us here at any time!
For visitor information and to go on a virtual tour through the gardens and buildings please click the link.
We would like to extend our sincere thanks to all those who have supported us on this journey - without you we wouldn’t be here today!
Tipp: Tip: You can learn more about our company history and our growing partners, along with anecdotes from the PRIMAVERA story, in the Talk with Ute & Kurt.