NATRUE Certification

NATRUE Certification

All PRIMAVERA products applied directly to the skin are certified by NATRUE, a label that customers throughout the world can trust as a comprehensive mark of quality and transparency.

NATRUE was developed by an international group of pioneers in the personal care industry to protect the integrity of genuinely natural and organic products through comprehensive standards and a corresponding label. Lack of official government regulation and too many labels cause confusion and undermine customer trust; NATRUE’s goal is to provide reliable guidance to customers worldwide.

A grading system is used to distinguish among Certified Natural with 95% Organic Plant Ingredients, Certified Natural with 70% Organic Plant Ingredients and Certified Natural Personal Care. Products are arranged into categories, which each have stringent, transparent ingredient requirements.

PRIMAVERA is the first company to receive NATRUE certification for our entire range of personal care products. We proudly display the NATRUE label, indicating our achievement of advanced international standards for natural and organic products.

NATRUE – Certified natural with 95% organic plant ingredients
Certified Natural with 95% Organic Plant Ingredients – This grade is NaTrue’s highest honor. It indicates that in addition to meeting all basic requirements for natural ingredients and production, at least 95% of ingredients must come from certified organic production and/or controlled wild collection in accordance with EC Eco Regulations. 46% of PRIMAVERA products currently earn this grade.

NATRUE – Certified natural with 70% organic plant ingredients
Certified Natural with 70% Organic Plant Ingredients – The second grade indicates that in addition to meeting all basic requirements of the 1-star grade, at least 70% of ingredients must come from certified organic production and/or controlled wild collection in accordance with EC Eco Regulations. 27% of PRIMAVERA products currently earn this grade.

NATRUE – Certified natural personal care
Certified Natural Personal Care – This grade guarantees that a product is authentically natural and meets all of NATRUE’s basic requirements for natural ingredients and production. 27% of PRIMAVERA products currently earn this grade.

www.natrue.org

More information about NATRUE please visit the website www.natrue.org