Our Guiding Principles

Our Guiding Principles

We strive to meet challenges in a creative, innovative and exemplary way.

Our products and philosophy are intended to bring forth enthusiasm and the joy of life.

We initiate and develop environmentally friendly cultivation projects so that we may offer products of the highest purity and quality.

All of our decisions are based on respect for nature and protection of the environment.

We make clear and fair business arrangements with our suppliers, and we consider them equal partners.

We take personal interest in meeting customer needs in a reliable and caring manner.

We are committed to competence, well-grounded knowledge and an inspired attitude, and our educational programs reflect these commitments.

We undertake to base all of our relationships and practices on trust and responsibility. All of our actions are founded on our philosophy and high standards. Flexibility and joy are the means by which we try to achieve this end.

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Our Standards

PRIMAVERA strives to meet the highest standards of quality and sustainability.

NATRUE

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Our Farm Partnerships

125 ingredients. 18 farms. 23 years.
You can say we’re committed to our farm partners. Our fair trade growers are as important to us now as they were 23 years ago when we shook our first partner’s hand.

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